Karen White
Custom Publishing Group
CMP Media | United Business Media

"We recently had a major time-crunch project with one of our largest clients. A new site creation—one that we would normally take six to eight weeks to do—we needed to complete in about ten days. One of the smartest decisions we made was bringing GCN onto the project. Their soup-to-nuts team helped with everything from design to technology. We needed to have the site seamlessly interact with one of our existing sites and it was a very technologically challenging project. They attacked the project quickly and effectively."

bg2go: Value To Your Advertisers


• Profile-builder tool allows you to instantly create your own custom, interactive response form

• Lead submission tools integrated into both company and product listings

• Lead tracking tools record all information requests, as well as view and click-through data

• Dedicated advertiser log-in allows listed companies to view their lead and traffic data

• Readers can sign up for automated alerts whenever a company or category changes 


• Eliminates costly development costs to build a custom reader response form or
change form data

• Allows readers to instantly request more info while they’re searching for information

• Proves the performance of your brand in sending traffic to advertiser Web sites

• Increases advertiser satisfaction and helps them do more business with you

• Drives traffic to the directory and creates a list of what your readers are interested in

Features & Benefits

• Formats data for Adobe InDesign, XML and QuarkXPress
• Support for “inch-” or “call-” ads in print export
• Includes company and product directories
• Built-in e-commerce for upsell purchases
• Parametric data for detailed company and product searches
• Self-service so companies can update their listings
• Support for mobile devices and mobile advertising
• Can be hosted by us, a third-party hosting company, or your Web servers
• Can be managed by your in-house team
• Integrates with your site’s look and feel
• Low implementation cost


Does bg2go support unique lead forms for individual advertisers?

Yes. bg2go allows you to create unique questionnaire forms for each advertiser or a generic lead generation form for all.

Does bg2go have any hidden fees?

No, it is shrink-wrapped. You decide if you want to renew an annual maintenance each year.