Michael Pocaro
Co-founder
James Informational Media, Inc.
"When we began working with GCN Publishing, we knew we needed to take our Web presence to the next level, but were cautious about making such a large investment in an area that hadn't historically generated a lot of revenue. GCN worked with us to build a business plan for the site, not just detailing the features and functionality, but also defining how our readers and advertisers would use the site, and what sort of sales packages we could put together to make the site profitable. I'm delighted to say that even before the site launched, we had generated enough online sales to nearly pay for the entire cost of its development. Choosing GCN, with their publishing experience, ensured that the site worked as we expected and produced a solid return to our company's bottom line."
BG2GO: Buyer's Guides & Directories Overview
Overview
bg2go is the only directory management platform that can take data and graphics directly from your customers and instantly prepare it for display on the Internet, on a cell phone and in your print directory. bg2bo can also be fully-customized by your Web team, giving you a truly custom solution at a shrink-wrapped price.
The model behind bg2go is completely self-service. Companies can sign up to be listed in your directory, update their listings, change categories, and even purchase enhancements in both the print and online editions of your directory using bg2go's integrated credit card processing software. You maintain control over what gets listed in your directory, all the while making it easier for companies to do business with you. You can even create custom questions, such as product-specific features or category-specific variables, using a simple, web-based interface. You can change the look and feel to match your Web site, change the category structure, change pricing options, even add complex parametric data points, all without without any programming.
bg2go's unique configuration capabilities–using Web-based interfaces and text-only configuration files means anyone involved in the directory creation process can change the look and feel or function of the application with no additional programming required.
Our unique output engine supports both QuarkXPress and Adobe InDesign, so no matter what platform you choose in the future, your investment in bg2go will be protected. No other directory software package gives you this level of sophistication at any price!
Related bg2go links:
Print Features | Online Features | Revenue Generation | Lead Management | Cost of Ownership | Request a Demo
Case Study
Black's Sporting Directories are renowned as the ultimate resource for shooting and fishing venues and products. That's why the publisher of these directories turned to us and our industry-leading BG2GO product to manage both the print and online editions of these revered titles in a single, integrated database. Now advertisers can manage their print and online listings for a single interface, eliminating duplication.
bg2go is the only integrated print and online directory managment platform that is truly designed for publishing. Popular up-sells like logos, bold listings, tints, and other offerings can be easily managed on a per-advertiser basis, allowing you to continue to offer your print product while enhancing your online offerings. Since it was first introduced in 2001, no other directory or buyer's guide platform has been able to offer this powerful suite of tools. We've even developed a mobile interface that allows readers to use your product from a cell-phone.
Wanna see it? Visit Black's Sport Directory »
Features and Benefits
• Formats data for Adobe InDesign, XML and QuarkXPress
• Support for “inch-” or “call-” ads in print export
• Includes company and product directories
• Built-in e-commerce for upsell purchases
• Parametric data for detailed company and product searches
• Self-service so companies can update their listings
• Support for mobile devices and mobile advertising
• Can be hosted by us, a third-party hosting company, or your Web servers
• Can be managed by your in-house team
• Integrates with your site’s look and feel
• Low implementation cost
Does bg2go require your hosting environment?
No, bg2go can be hosted by either your host environment or our enterprise-class hosting facility based in Somerville, MA.
Does bg2go have any hidden fees?
No, it is shrink-wrapped. You decide if you want to renew an annual maintenance each year.